3 Common PR Myths Debunked
If you're reading this, chances are one point or another you've thought about or engaged in professional PR services. After 15+ years in business as a wedding PR and marketing firm, we've heard a lot of misconceptions about what people think PR is and whether or not they need it. The TLDR: an effective PR strategy covers multiple areas, is for businesses of all sizes and ages and is most successful when executed by a professional.
1) PR = media placement
Most people hire a PR firm to help with press placements, and while that certainly is a good chunk of a PR strategy you have to keep in mind what PR stands for - Public Relations AKA anyway you relate or engage with the public. The internet has certainly expanded small business' reach to the public. A proper PR strategy should not only take into account press placement, but also social media presence, website content and design, digital ads, events and so on. When hiring a wedding marketing and PR firm, look for one that is knowledgeable and experienced in all of these areas.
2) Publicists are only for celebs and major brands
Let's debunk this one right away - false! PR and marketing is for businesses of all sizes, and we say that speaking from experience. Our client roster runs the gamut from newbies to seasoned pros. Small businesses can benefit greatly from PR as working with a wedding marketing firm can streamline your efforts and save you tremendous amounts of time - freeing you up to focus on other areas of your business. PR is an investment, and we do our best to structure our services to make sure we're able to help businesses at all stages.
3) I/my friend/my sister/grandma can do PR for my business
Unless said person went to school for PR or has past PR experience, it's best to leave it to the professionals. We get it, it seems simple to reach out to a media outlet or post a few pictures to Instagram, but those tasks just scratch the surface of PR. What sets PR pros apart is the years of relationships and rapport they have with the editors and bloggers they're emailing, the trained eye to craft a submission and photo gallery for a specific outlet, the months-long social strategy planned out to tell a story through the photo grid and with captions, and the creation of meaningful and aesthetically pleasing highlight Reels that capture the heart behind a business in just a few minutes. The secret ingredient to these skills is time - years and years of experience and knowledge. Think of the years it's taken you to hone your craft; you wouldn't expect a wedding DIY'er to replicate what you're able to do. The same goes for wedding PR and marketing.
Allow us to put the weight of 16 unrivaled years behind your brand.
We redefine Public Relations by harnessing 16 unrivaled years of expertise to curate a comprehensive strategy. Our wedding marketing and PR firm seamlessly blends press, social media, website optimization, and event production. While it might seem tempting to handle PR in-house, our seasoned professionals bring a depth of knowledge and relationships that transcend surface-level tasks. With us, each submission, social media post, and event plan is a manifestation of our years of dedication and understanding.